1.Play the song you are promoting
Choose the song that you are planning to release or wanting to promote. If you are about to release your next single, then play it so that you can talk about the new release coming soon.
2. Play an easy song
Especially for your first time playing live on radio. Play a song that is easy for you to play but is also easy for listeners to catch onto. A song with a simple chorus and easy to explain message or story will make it easier for listeners to relate and to understand what you are doing.
3. Keep the instrumentation simple
If you were planning on bring a drum kit, five piece string section, a small choir and a Marshall amp into the radio station then this is probably not going to get you invited back. Keep the song simple and the instrumentation even simpler. Basic percussion and a guitar or two is more than enough. Most radio stations are not equipped to mix a full band or even mix more than two microphones. When you perform it will more than likely be around one microphone and completely acoustic.
4.Tune your guitar
I feel like a cracked record here but… Make sure your guitar is In tune… before you’re on air!
5. Pick a positive or feel good song
Most people listening to radio want a positive experience. To do this you will need to think about a song that has a positive, uplifting message and sound that will make people want to keep the radio on.
6. Make sure it’s available online
It is a great advantage if the song you perform is available online already so that people listening can go straight online and download or buy their own copy of the song before they forget about your performance.
My top tip is to be extremely well rehearsed. Performing live on radio always sounds very raw. The more rehearsed you are the more you can perform confidently when you are in the studio. The new environment can be daunting, but if you don’t need to worry about the lyrics or the music you can concentrate on performing your best.
- Contact the radio stations that suit your music
- Make sure you are extremely well rehearsed
- Arrive early
- Tune the guitar
- Keep it all as simple as possible
Good luck, you have got this!